The Ayurceutics brand from Renaissance Herbs, Chatsworth, CA, has received a makeover. The new labels and look, according to the company, give the brand a stronger presence on shelf and communicate quality, efficacy and safety clearly and persuasively to the consumer. The key changes include the replacement of brand names with easily recognizable herbal names; more prominent struc­ture/function claims; a high potency claim, along with standardization information, appear boldly at the top of all labels; the Ayurceutics logo now appears in a custom copper metallic foil on a clean, white background.